Health insurance company's mixed message?

Television advertisements can be a wonderful, don't you think?

Imaginative, creative, inspiring, amusing - take your pick.

And for the less enthusiastic, well they provide the chance to channel hop or pop to the loo when the commercial break interrupts TV viewing.

Currently showing on French telly is a spot for the health insurance company, Malakoff Médéric.

It's a 30 second salutary reminder of the importance of health insurance and showing us how we can be inspired by the younger generation.

screenshot from Musique de Pub's YouTube channel

It features a young cyclist who, first of all, rides past a woman trying to hail a taxi.

The cyclist reaches over and rings the bell of a rental bike, one of many in a rack close to where the woman is standing. A less-than-subtle message that it would be a healthier option - as the woman heads over to them.

Next up, some workmen, with the cyclist tapping on their helmets, which have been left on a table. As he rides off, the workmen are seen putting them on.

Another subtle message.

Finally, a woman whose glasses have broken. The cyclist stops and gestures towards an opticians. She's last seen entering.

Throughout the commercial, which incidentally uses "Temps à nouveau", the first single from the excellent Jean-Louis Aubert's 1993 album "H" as its soundtrack, there a voiceover telling us (just in case we hadn't got the message) that the young generation fully understands the importance of health insurance and that Malakoff Médéric gives both employees and companies the means to look after our health needs better.

The message is reinforced by the wording on the cyclist's tee-shirt changing throughout the commercial to coincide with each brief encounter: "What do we do to look after our health?" to "less stress", "protection" and "make savings".

All well and good.

Except there's one glaring oversight surely.

The cyclist - so concerned about the health and safety of others - isn't wearing a helmet.

Oh well, never mind. There's no legal requirement to wear one in France and besides some would argue that statistics show they offer little or no protection.

So that's all right then.

Here's the commercial on Musique de Pub's YouTube channel.

Welcome to Geneva - Switzerland's capital, according to TF1

It would seem that France's main private television channel, TF1, has decided to follow a lead set by the country's president, François Hollande, in showing just how geographically challenged it can be at times.

Remember Hollande's gaffe back in June while on a trip to Japan when he mistakenly expressed his condolences to the Chinese rather than the Japanese for those killed during a hostage crisis in Algeria in January?

Well, TF1 decided to go closer to home for its foot-in-mouth blooper.

It came during a recent pre-recorded (and therefore perfectly editable) lunchtime news report as part of a delightful series "La France à bicyclette".

It took viewers on a trip around Lac Léman (or Lake Geneva if you like, because it's one and the same thing) from Lausanne to...Lausanne. A round trip.

Gorgeous scenery - both on the Swiss and French sides - although guess where the traffic was a little more difficult?

Cyclists take to the streets of the "Swiss capital Geneva" (screenshot from TF1 report)

Breaks for meals and meet-ups with other halves - enjoying the countryside and a leisurely lunch before setting off again to the encounter the liveliness.....of the capital, Geneva!

Listen at two minutes and three seconds.




Now, it might be all right for far flung countries and their broadcasters to get things wrong geographically speaking - and CNN certainly has in the past and will probably also do in the future

But how can a French reporter get his (in this case) information so obviously wrong about a country with which it shares a border and to some extent a culture?

Easily probably, especially if there's nobody around to take a listen to the piece before it's broadcast.

Incomplete faction - Paris mayor announces new Marchelib' shoe sharing scheme

Do you live in or around Paris? Or are you thinking of a trip to the French capital?

Well here's some news for all those trying to make their way around the City of Light.

The mayor of Paris, Bertrand Delanoë, has plans to make it easier for you.

A bit wobbly on two wheels and still unsure as to whether you can defend yourself in the precarious bicycle lanes that have been squeezed out of the existing roads?

Fed up of going bumper-to-bumper and getting nowhere slowly on the Boulevard Périphérique, the ring road separating Paris from its suburbs?

Not keen on suffering unwanted, almost sexual, encounters while sardined into the Métro?

Delanoë,  has the answer.

First he gave us Vélib', the bicycle sharing system launched in the summer of 2007.

Then Delanoë introduced the electric car sharing Autolib' programme guaranteed to annoy any driver stuck behind one of those flippin' dinky toys and render even the most mild-mannered motorist (not easy in Paris) barmy.

And now he's planning to go one step further with the world's first ever shoe sharing scheme - Marchelib'.

The idea is a simple one: using the same pick up and drop off stations already available for Velib', Parisians, out-of-towners, visitors - in fact just about everyone - will be able to grab a pair of walking shoes or boots and strut their stuff happily through the City of Light.

The announcement came on Monday as part of a package of measures aimed at trying to reduce pollution levels in Paris - still too high at certain times of the year and which contravene EU regulations - and simultaneously piss off the maximum number of motorists.

Among the proposals are a reduction of the speed limit on the ever-flowing (as if) Boulevard Périphérique from 80km/h to 70km/h (as if), a ban all cars older than 17 years from the city centre (and drivers with less than 17 years of experience), the introduction of a péage, or toll, on the motorways immediately surrounding the capital to limit the number of trucks and the launch of Marchelib'.

"These propositions represent a new step in our battle against pollution," Delanoë said on RTL radio.

"Parisians have changed their habits in the past decade because we've dared (to introduce progressive policies) but pollution still remains a scourge," he continued.

Delanoë added that Marchelib' would not only help cut drastically the levels of pollution, it would also make Parisians fitter, healthier and give a boost to the economy by insisting that the shoes supplied would only be "Made in France".

The mayor, a prominent member of the Socialist party, said he would be talking to the government minister in charge of industrial renewal, Arnaud Montebourg, to help draw up a list of French cobblers who could meet the new schemes requirements.

Time to strut your stuff.

Take it away Nancy!