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Showing posts with label Renault. Show all posts
Showing posts with label Renault. Show all posts

Friday, 1 June 2012

Xavier Bertrand's slip of the tongue "in defence" of Fat Cat salaries

Ah what would the world be without the occasional political gaffe?

The previous centre-right led Union pour un Mouvement Populaire (Union for a Popular Movement, UMP) government was full of ministers capable of delivering a howler or two.

Former justice minister Rachida Dati proved herself to be adept at unintentional sexual references when speaking of "oral sex" ("fellation") rather than "inflation" during an interview on foreign investment funds.

Her slip up made the subject so much more...er...interesting.

And on another occasion she managed to introduce "dildo" ("gode") rather than "code" (of conduct) into an interview about  laicity and Islam.

Dati wasn't alone of course. There was also Frédéric Lefebvre the (wait for it) junior minister for trade, small and medium enterprises, tourism, services, liberal professions and consumption (where was the kitchen sink?) who showed his literary prowess when asked which classic French work had made the biggest impact on him.

Sadly Lefebvre came up with the ready-to-wear clothes company "Zadig ET Voltaire" rather than "Zadig BY Voltaire.

And let's not forget Nadine Morano (who could?) when...well, she said just about anything that came into her mind or struck her fancy but perhaps the most memorable was  confusing "Renaud" the singer and "Renault" the car manufacturer.

Mary Hopkins time:

                        "Those were the days my friend,
                        We thought they'd never end."

The new government hasn't quite got into its stride yet, but that doesn't matter.

The new opposition - or the former government if you like - is proving itself to be well up to the job of maintaining a strangehold on the art of delivering a lapsus linguae.

More on than in a moment.

First some background.

The recently-elected French president, François Hollande, is on something of an exemplary cost-cutting exercise.

One of his first decisions was to reduce ministers' pay by around a third.

It was a campaign promise and one he "made good on" as soon as the new 34-strong government was named.

Next up is the pledge to cap the salaries given to the big cheeses of companies which are state-controlled or, in the case of nuclear power plant builder Areva or utility giant EDF, it still has a majority stake.

The government is apparently still working out the fine print but is expected to announce in mid-June that top company executives' pay will be limited to 20 times that of the lowest paid worker.

An end, in part, to the so-called fat cat syndrome in companies such as EDF (84 state-owned) where CEO Henri Proglio reportedly earned a miserly €1.6 million in 2011.

Of course some might try to argue that setting a "maximum salary" will make it difficult for state-owned companies to attract top talent and it'll be nigh on impossible to impose on the private sector.

But few could argue against the injustice that exists between some top earners and those at the opposite end of the scale.

Well that's unless you happen to be a Xavier Bertrand, the former minister for labour, social affairs and solidarity in the last government under prime minister François Fillon.

Xavier Bertrand (screenshot Europe 1 interview)

Bertrand was the invited guest on Europe 1 radio on Thursday morning and perhaps revealed a little more than he intended - albeit by means of a slip-of-the-tongue - about the thinking behind the previous government's attitude.

"I've always been in favour of excessive salaries (for top executives) " he told journalist Jean-Pierre Elkabbach.

"I said as much when I was a member of the previous government and I'm not going to change my mind now."

Elkabbach, seasoned journalist that he is, interrupted just to make sure he had heard correctly and in so doing allowed Bertrand to correct his mistake.

"Always in favour of excessive salaries?" questioned Elkabbach.

"Ah certainly not," replied Bertrand calmly, realising his error.

"I've always been in favour of limiting excesses (of payment)," he said.

"Whether it's in a period of crisis or not, it's always necessary to set a good example."

Ah, it's so good to hear and see that some things about the UMP haven't changed.

Thursday, 12 January 2012

Renault's same-sex marriage commercial

Some might consider Renault's latest TV spot to be commercialising the issue of same-sex marriage, others would probably say it's another step in making it socially acceptable in France even if it's not legal - yet.

Maybe both are right, but in any case it seems that the French car manufacturer has come up with a clever idea to keep its Twingo campaign going in a way which is bound to appeal to a generally younger, hipper and more progressive-thinking consumer.

Combining humour, social mores (not to be too pretentious) and a sometimes predictable punch line, the Renault Twingo campaign, in its different forms, has been running for a couple of years.

There are three new spots currently airing on French television, including one featuring same-sex marriage.

A young woman and her father are making their way to the town hall. It's the big day obviously; the wedding.

They enter the room where the ceremony is scheduled to take place and see the groom waiting for them to make the traditional walk with the father accompanying the bride.

Except this is a Renault commercial and things are never quite as they seem.

As they reach the groom, the young woman smiles and says, "Congratulations papa," before kissing him and going to sit down while he steps up to marry his man.

Ah.

Yes all very light-hearted, politically correct (heavens that'll offend some) and in keeping with a campaign that is up-to-date in its thinking or even ahead of its time: the "drag queen", the "strawberry condom" and the "sexy poster" (click on the titles to see them and here for a brief explanation in English) have all been used in recent years.

The latest is again just 30 seconds long or short, but - forgive the pun - spot on, especially if you support same sex marriage, which still isn't recognised in France.

There again as Renault says in its oh-too-clever strap line "Times change. The Twingo too."

Renault's hip and progressive TV spots

Over the years Renault's Twingo advertising campaign has included several very clever television spots that have, in a simple way, challenged viewers' expectations of what is going to or is supposed to happen.

There was the "drag queen" spot in which a 20-something pulls up in his friend-filled Twingo in front of a trendy nightclub.



There's a queue waiting at the door, including several drag queens.

(Meaningful) looks are exchanged between one of them and the young man until the latter shouts over,"Papa can you help us get in?"

Then there was the "strawberry condom" commercial featuring two women in a car; a grandmother and her granddaughter.



As the older woman parks, the younger woman's 'phone starts ringing and in her attempts to scrabble around in her bag to find it, she upsets some of the contents of the bag on to the floor.

Among the items that fall out is a conbdom which the grandmother picks up to inspect.

"Sophie," she says questioningly.

"You like strawberries now?" and laughing she tucks it into the pocket of her blouse.

And there was a commercial which saw a mother and daughter driving and as they stop at a traffic light the mother spots a poster featuring her scantily-clothed daughter.



"What," she exclaims.

"You've found a job and you didn't tell me.

Don't you just love the commercials for the Renault Twingo?

Thursday, 21 April 2011

Nadine Morano's Renaud-Renault howler - the song

You kind of knew it was going to happen.

It's barely a week since Nadine Morano, the minister in charge of apprenticeships and professional training, made a complete fool of herself during an interview on an early morning television programme.

Nadine Morano and Caroline Roux (screenshot La Matinale Canal +)

Her classic confusion of "Renaud", a French singer-songwriter with a distinctive "broken voice", with "Renault", the car manufacturer at the centre of the non-existent industrial espionage story, became an instant Internet hit and the object of plenty of ridicule.

Now though, an Internaut has come to her rescue - sort of.

Jérôme Niel aka La Ferme Jérôme (screenshot from video)

Jérôme Niel has written a song whose title uses the exact words in the question that so confused Morano, "Tous coupables sauf Carlos Ghosn" and performing it as - who else - but Renaud.

Just to refresh your memory, Morano was asked what she thought of the case of Renault in which everyone seemed to be guilty except its CEO Carlos Ghosn.

"J'aime, j'aime pas 'Tous coupables sauf Carlos Ghosn'," was what Morano was asked on an edition last week of La Matinale on Canal +.

And those words, as far as Niel were concerned, were at the nub of the minister's befuddlement.

"I watched the mistake Nadine Morano made and if you listen to the way the journalist (Caroline Roux) poses the question you can hear that it sounds like the title of a song 'Tous coupable sauf Carlos Ghosn'," he said.

"I thought why not simply use that as a starting point and I put it online and it has aroused a great deal of interest both on the Net and among the media."

Looking - sort of - and sounding - more so - like Renaud, Niel lets Morano of the hook in a manner of speaking, because her blunder is no longer as silly as it seemed!

Well that's if you can get over the fact of a politician being so ill-informed on what was the major domestic news story of the day.



Of course it's all a spoof and not the first time the web humorist has composed and performed such a parody.

There's more, much more on his blog La Ferme Jérôme and his Facebook page

No reaction from Morano herself yet - which is probably the best approach.

Wednesday, 13 April 2011

Nadine Morano's Renaud-Renault howler

Oh how we all love it when politicians make a complete ass of themselves.

It somehow makes them appear normal, vulnerable and heck - even renders them likeable.

Such was the case of Nadine Morano, the minister in charge of apprenticeships and professional training, when she appeared on Tuesday morning's edition of La Matinale on Canal +.

The penny drops for Nadine Morano (left) while Caroline Roux (right) can't quite believe her ears (screenshot from La Matinale on Canal +)

She was invited on to the programme to be interviewed by its political correspondent, Caroline Roux, in a segment that lasts around seven minutes.

And it was at the end of being asked how the governing centre-right Union pour un Mouvement Populaire (Union for a Popular Movement, UMP) was going to be able to put its house in order and avoid splitting that Morano made what was, even by her own admission, something of a howler.

Before reading any further you'll need to know a couple of things as background.

First of all there's Renault - as in the French car manufacturer which has been in the news over the past couple of months over the non-existent industrial espionage story.

It has all been rather a mess and an embarrassment, seeing three employees wrongly accused and this week forcing the resignation of some of its top managers.

Those resignations were one of the top domestic stories of the day. Remember that.

One person who has survived though is it's CEO - Carlos Ghosn. Remember that too.

Then there's Renaud - a singer-songwriter with a distinctive "broken voice" and some of whose songs have become popular classic in France. Here's one of his most famous ones, "Mistral gagnant"

Renault - Renaud: different spelling, same pronunciation.

For anyone one "not in the know" or who hadn't been reading the newspapers, turned on the radio or watched the telly it might be easy to confuse the two when asked a current affairs question.

But for a politician?

Here's what happened.

Roux had finished interviewing Morano and turned to the traditional round of quick-fire questions "J'aime, j'aime pas" (I like, I don't like) - a moment when she asks a guest their reaction to a major news story along the lines of "Do you like or don't you like....the role of France in the downfall of Laurent Gbagbo?" for example.

Actually that was one of the questions that proceeded Morano's "mistake".

"I like or I don't like - Renault - everyone is guilty except Carlos Ghosn?" asked Roux.

There was a moment's hesitation (presumably to collect her "thought" before Morano replied, "I like some of Renaud's songs," followed by a pause and accompanied by a growing look of incredulity from Roux.

"Not all of them," Morano continued.

"But I haven't heard that one. So I can't say whether or not I like it."

Roux, ever the professional and still not quite convinced that she has really heard what was just said then kindly but politely reminds Morano that "Everyone is guilty except Carlos Ghosn" isn't a song by Renaud.

"What is it?" asks Morano

"It's Renault which is settling scores in the case of industrial espionage," responds Roux.

Morano realises her "big mistake" as she describes it, and finally - after making excuses for her gaffe - answers the proper question.

But who cares? She had already provided the programme, viewers and Internauts of course, with more than enough merriment and proof that, once again, government ministers really have their fingers on the pulse of what's happening.

Ahem!


nadine morano et renaud francais 380268 mov hd par kiSScOOl1988

Thursday, 27 January 2011

Renault Twingo - France's most-stolen car

So you might be thinking that those big, showy luxurious cars are the ones thieves find most attractive.

Think again!

Because according to a study released by the weekly car magazine Auto Plus, it's a much humbler vehicle that tops the list of France's most-stolen cars; the Renault Twingo I.

Renault Twingo I (from Wikipedia, author Rudolf Stricker)

"A popular car that can be found everywhere and is easy to break in to," is how the magazine describes the car, which finds itself at the top of the list for the third consecutive year; a list which was compiled based on data supplied by car insurance companies and banks.

Second spot goes to another small car, the Smart Fortwo, which, according to Sandrine Darré who conducted the study, "Is also easy to break in to and whose parts could easily be sold for a high price on the black market."

Rounding off the podium is another Renault in the shape of in the shape of the Mégane 2.

It's perhaps not so surprising to find the French car manufacturer so well represented given the fact that it also places well among the country's top-selling cars with several different models.

The highest-placed top-of-the-range car was the Porsche Cayenne, just missing the "podium" in fourth but which Dorré says attracts another kind of thief (obviously) and for quite different reasons.

"The Cayenne is much more likely to be stolen by an organised crime network," she said.

"For example if there's an 'order' from abroad. But it's also used much more in committing other crimes such as robberies and that's why it's ranks so high in the poll."

Of course the figures are not purely based on the numbers of cars stolen.

If that were the case then the Cayenne would probably not figure on the list as it sales are far lower than other more popular cars.

Let's face it, how many people can afford (to buy) one?

Instead the ranking is calculated individually for each model on a ratio of cars stolen for 100,000 insured; 245 for the Twingo and 169 for the SmartFortwo.

There's also some good news in the study.

The number of cars stolen in France was at a 30-year low in last year at 121, 521 or 332 a day.

But Dorré warns the trend could be reversed in the coming years as "electronic theft" whereby thieves can use equipment to counter inbuilt security measures such as the immobiliser, become more widespread.


Palmarès des voitures les plus volées en 2010
envoyé par BFMTV. - L'actualité du moment en vidéo.

Friday, 21 May 2010

French automaker Renault faces opposition over new car name

Spare a thought for Zoé Renault.

The Parisian could be in for quite a ribbing if the French car manufacturer Renault (no relation apparently) goes ahead with rumoured plans to name its new electric zero emission car "Zoé".

She fears being the butt of many a cruel joke, and in an interview with the national daily Le Parisien-Aujourd'hui en France the 23-year-old student said she couldn't bear to hear constant referrals to "Zoé has broken down" or "Zoé needs to go in for a service" should the car manufacturer decide that's the name for the vehicle due be launched in 2012.

Renault (Zoé that is) has hired David Koubbi, a lawyer who, the BBC says "specialises in the protection of first names" and he has already sent a letter to the car giant's CEO Carlos Ghosn urging him and others to think again.

And in his letter Koubbi takes up the cause not just of the 23-year-old but also all the other Zoés throughout France - a growing number apparently as there are already more than 30,000 and it figured among the most popular girls names in 2009.

"My clients strongly oppose the intention of your company to use the name Zoé for a car," the letter says in an extract published in the newspaper.

"They see this as an infringement of their personal rights," it continues.

"You'll certainly understand that parents have carefully considered the name they give their child and it's intolerable to see it trivialised and exploited for purely commercial and marketing purposes."

For its part Renault seems to be taking the issue seriously with a spokesperson telling the newspaper that the name was only one given to a concept car and there had been no decision taken as to what it would be called.

"We completely understand the reaction of this young woman," the car manufacturer told the newspaper.

"At the moment it's a name given just to a concept car and one which was chosen because it sounded good, is short, dynamic and easy to use for sales abroad and just as importantly contains the letters 'Z' and 'E' for 'Zero Emissions'."

Not necessarily an explanation with which the 23-year-old is in happy.

"In Greek 'Zoé' means 'life'," she told the newspaper.

"And it's a name my parents gave me when I was born because they wanted me have one that was different from other girls and it was also a symbol because my father was ill at the time," she continued.

"I don't want my identity to be associated with a car for my whole life. It would be unbearable."
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