It somehow makes them appear normal, vulnerable and heck - even renders them likeable.
Such was the case of Nadine Morano, the minister in charge of apprenticeships and professional training, when she appeared on Tuesday morning's edition of La Matinale on Canal +.
The penny drops for Nadine Morano (left) while Caroline Roux (right) can't quite believe her ears (screenshot from La Matinale on Canal +)
She was invited on to the programme to be interviewed by its political correspondent, Caroline Roux, in a segment that lasts around seven minutes.
And it was at the end of being asked how the governing centre-right Union pour un Mouvement Populaire (Union for a Popular Movement, UMP) was going to be able to put its house in order and avoid splitting that Morano made what was, even by her own admission, something of a howler.
Before reading any further you'll need to know a couple of things as background.
First of all there's Renault - as in the French car manufacturer which has been in the news over the past couple of months over the non-existent industrial espionage story.
It has all been rather a mess and an embarrassment, seeing three employees wrongly accused and this week forcing the resignation of some of its top managers.
Those resignations were one of the top domestic stories of the day. Remember that.
One person who has survived though is it's CEO - Carlos Ghosn. Remember that too.
Then there's Renaud - a singer-songwriter with a distinctive "broken voice" and some of whose songs have become popular classic in France. Here's one of his most famous ones, "Mistral gagnant"
Renault - Renaud: different spelling, same pronunciation.
For anyone one "not in the know" or who hadn't been reading the newspapers, turned on the radio or watched the telly it might be easy to confuse the two when asked a current affairs question.
But for a politician?
Here's what happened.
Roux had finished interviewing Morano and turned to the traditional round of quick-fire questions "J'aime, j'aime pas" (I like, I don't like) - a moment when she asks a guest their reaction to a major news story along the lines of "Do you like or don't you like....the role of France in the downfall of Laurent Gbagbo?" for example.
Actually that was one of the questions that proceeded Morano's "mistake".
"I like or I don't like - Renault - everyone is guilty except Carlos Ghosn?" asked Roux.
There was a moment's hesitation (presumably to collect her "thought" before Morano replied, "I like some of Renaud's songs," followed by a pause and accompanied by a growing look of incredulity from Roux.
"Not all of them," Morano continued.
"But I haven't heard that one. So I can't say whether or not I like it."
Roux, ever the professional and still not quite convinced that she has really heard what was just said then kindly but politely reminds Morano that "Everyone is guilty except Carlos Ghosn" isn't a song by Renaud.
"What is it?" asks Morano
"It's Renault which is settling scores in the case of industrial espionage," responds Roux.
Morano realises her "big mistake" as she describes it, and finally - after making excuses for her gaffe - answers the proper question.
But who cares? She had already provided the programme, viewers and Internauts of course, with more than enough merriment and proof that, once again, government ministers really have their fingers on the pulse of what's happening.
Ahem!
nadine morano et renaud francais 380268 mov hd par kiSScOOl1988
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