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Showing posts with label Mercedes Benz. Show all posts
Showing posts with label Mercedes Benz. Show all posts

Friday, 25 April 2014

Friday's French music break - Faul & Wad Ad vs. Pnau, "Changes"

Friday's French music break this week is "Deep house".

Say what?

"A style of house music which fuses elements of Chicago house, jazz-funk, and Detroit techno." apparently, and whose "sonic qualities include slower beats per minute, fewer vocals, darker emotions, jazz-influences, and dissonant melodies."

Right well that's clear, if not a little...um...pompous.

And "Deep house" is reputedly the correct term to describe the music produced by French DJs Faul & Wad Ad as they "go up against" (versus) Pnau with "Changes".

Faul & Wad Ad (From Wikipedia - author Amolithis)

It's all in the art of "mixing" and "sampling" it seems, with Faul (Maxime - who seems to lack a surname) and Wad Ad (Camil Meyer) nabbing the "best bits" from the chorus of "Baby" by the Australian dance music duo Pnau and then doing their stuff in the studio.

The result?

A "Deep house" classic and an instant hit, variously described as a "beautiful dance monster" "with an irresistible warm vibe, impossible to stand still to" and which just calls out to us "to move and shake... with its tingling sax-riff that sits on a gorgeously structured beat.

Yes, clearly the song has not failed to prevent those apparently "in the know" from waxing lyrical without a hyperbolical care in the world.

Don't you just love music reviews?

Anyway, "Changes" might be familiar to some of you as it has been a commercial success in more than one sense of the word.

It has been a top 10 hit in more than a dozen European countries (including Germany and the United Kingdom) since its release in November 2013 and is still lingering at number 11 in the French charts.

And Mercedes decided to use it in the current TV campaign for its C Class.

Anyway, forget all those somewhat puffed-up critiques of the song and decide for yourselves.

Oh yes, and should you want to delve further into "Deep house" try checking out this link for more gobbledygook on the genre.

Take it away Faul & Wad Ad vs. Pnau (try saying with a straight face).





Sunday, 29 December 2013

Mercedes Benz disco groovin' chicken commercial

Nothing whatsoever to do with France except that the commercial featured below can be seen here if you have access to German television channels.


Question

What do you get if you mix German car manufacturer Mercedes Benz with a couple of chickens and the 1980 "Upside down" hit from Motown legend Diana Ross?

 Answer

Well, if you're a smart creative executive in an advertising agency working on the Mercedes Benz account, it's a 45-second commercial promoting "Magic body control", the system in the S-class which is apparently "capable of detecting road surface undulations in advance" and thereby providing you with a smoother drive.

(screenshot from Mercedes Benz commercial)

The commercial is currently airing on German telly (no comment on whether it's better than the scheduled programmes) and a reason not to pop off to the loo during the break.

And the chickens - in so far as they are able to - don't look too fazed by the experience.

Cluck!





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