French television's not so "Secret Story"

It's not hard to tell that summer has arrived here in France; all the signs are pointing to the fact. Some of them obvious, others less so.

First up of course there's the date - a dead giveaway although the weather is still trying to make up its mind as to which season it is.

Then of course there's the dress code, which can still be something of a concern for fashion-conscious Parisians as shorts and simplicity threaten to replace chic and sophisticated.

There are the music festivals - including La Fête de la musique (World music day) on June 21, inaugurated in 1982 by the then culture minister Jack Long, and now very much a tradition up and down the country.

Other tell-tale signs include prime time television news reports focussing on the queues at airports and the number of passengers passing through the French capital's major railway stations, rather than hard news.

The inside lanes of the motorways start filling up with bumper-to-bumper traffic including more than their fair share of Dutch cars, trailers and caravans, busting at the seams with provisions for a month.

But the real clue that the whole shebang is underway has to be the reappearance on the small screen of "Secret Story".

It reared its less-than-attractive head on Friday evening on the country’s number one national channel, TF1, and is set to be in everyone's sitting rooms for the next couple of months.

In essence it's France's answer to Big Brother - only more downmarket. Impossible you might think, but sadly true.

Basically the idea is very simple. It starts with 18 people, strangers to each other - with the odd exception, as will become clearer later on - moving into a built-for-TV house, where they'll be under the watchful eye of the production team and the viewing public.

Each carries with them into the house a "secret" - and the idea is to keep it hidden from the others for as long as possible while trying to cajole out of fellow house mates exactly what they're trying to keep under wraps.

Off camera there is also the deep bass booming tones of The Voice (La Voix), dropping hints whenever he feels like it, setting playful if somewhat idiotic tasks with cash rewards should they be completed successfully without anyone else in the house realising.

Every week two candidates are nominated and television viewers get to vote in a ‘phone poll (at premium rates of course) on who should stay in. Original stuff huh?

Yes the country which so often likes to think that it has taken the cultural highroad, brought the world classics in the fields of literature, art and music, prides itself on its language and traditions, cuisine, fine wines and haute couture - now proves once again that it can mix it with the best and worst of what the world of reality TV has to offer.

The new series, which kicked off on Friday evening, introduced yet another bevy of brainless beauties and beefcake, each seemingly desperate for their "15 minutes of fame" and probably more than likely to do anything over the coming weeks to make sure they're remembered.

Should you feel so inclined, you can read about some of their real identities and secrets here (in English) and of course discover more on all 18 of them (in French) by surfing the Net (here's where to start perhaps).

As compulsive and trashy as Secret Story might be it'll still more than likely pull in the viewers and become its own story in itself as the nation tut-tuts and hisses in disapproval and indignation at the antics of the previous night's revelations.

Oh well. In the indomitable words of La Voix “C’est tout pour le moment."