Black Friday shopping arrives in France as Restos du Cœur charity begins its winter campaign - three cheers!

Something of an obscene paradox occurred here in France at the end of last week.

A good ol' US export in the shape of "Black Friday" crossed the Pond and arrived in France.

Hurrah!

Black Friday shopping arrives in France (screenshot France 3 news)

Nope, there's nothing wrong with that, even if the concept seems a little out of place in a country in which sales (or soldes) - the time when retailers slash prices and shoppers can pick up a bargain or two - are carefully regulated, although there's an extension as of 2015 in the length of time of the traditional winter and summer sales from five to six weeks.



Even if the French don't celebrate Thanksgiving (yet - but who knows) the arrival of Black Friday shopping to these shores is perhaps another reminder of the influence the US has on popular culture and the importance given to consumerism especially in the run-up to Christmas - whatever the cost.

That's neither a bad thing nor a good one - depending on your perspective. And it wasn't the obscene paradox in and of itself.

Because that lay elsewhere - and it hardly raised a Gallic eyebrow and certainly little comment within the media.

Just as chains such as Darty, Auchan, Fnac and Casino decided to join in the "festive fun" of encouraging the public to spend whatever money they might or might not have on Christmas shopping, a more established event was underway.

Outside supermarkets up and down the country, volunteers from the charity Restos du Cœur were busy collecting non-perishable goods from shoppers as part of the 30th annual winter campaign (that had begun on Monday of the same week) to provide food packages and hot meals to the ever-increasing number of French needy in need of such help.

Ah well.

That was last week. And France (just as life - how philosophical) is full of contradictions.



This coming weekend the French will be in for yet another paradox which seems to have become common practice.

Some television celebrities such as game show host Nagui back in 2010 have questioned why it is allowed to happen, but those calls fell on deaf TV executive ears and even deafer event organisers, it appears.

Public television - and in particular France 2 - will be in full charitable mode raising money, just as it has done every year since 1987, for the L'Association française contre les myopathies, (the muscular dystrophy charity) with the Téléthon.

Meanwhile TF1 will broadcast - just as it has for several years - the election of Miss France as  33 candidates compete in Orléans to succeed last year's winner Flora Coquerel.

Black Friday shopping and Restos du Cœur are as much a match made in heaven as Miss France and the Téléthon.

Almost incomplete faction: Miss France 2013 versus Téléthon

Every year it's the same story here in France.

The annual beauty pageant to elect the country's  newest Miss falls on the same weekend as the national Téléthon.

A kiss from the president of the jury Alain Delon, as Marine Lorphelin is crowned Miss France 2013 - Ah! (screenshot from TF1)

TF1 - ever the sharp private channel that it is - broadcasts the annual "Boobs and butts fest"...oh, terribly sorry... the search for the young lady who best fits the bill as France's most beautiful woman and meets a set of criteria which would make her fitting role model in the 21st century and an ambassador for the country...or something equally blah, blah, blah.

Meanwhile the public-owned France télévisions, and most notably France 2, treats viewers to the money-raising event meant to encourage the French to tune in and dig deep into their pockets for the muscular dystrophy charity l'Association française contre les myopathies (AFM).

No prizes for guessing which "wins" in terms of viewing figures or ratings. More than eight million watched Miss France being crowned while not even one-and-a-half million managed to stick with the Téléthon.

But hang about.

Wouldn't it be more rather more noble if the organisation which owns the rights to the pageant, the Dutch television production company Endemol, actually chose another date.

After all it surely wouldn't require too much organisational effort and it would avoid the clash of conscience so many French must have: cheesy glamour or worthy (albeit it somewhat soporific in its length) charity event.

Just for the record this year's Miss France and the young woman who will spend a year upholding the values of the country...you know, the three teas: frivolity, maternity and...um...qwerty (or should that be azerty?) is Marine Lorphelin, a 19-year-old medical student from the town of Mâcon.

Miss Burgundy - as was - "charmed the judges and television viewers" to be crowned the new Miss France ahead of Misses from Tahiti and Nord-Pas de Calais.

Also taking part in what must be the only truly global national beauty pageant around were Misses from other far flung regions of France (and not just the bit at the heart of Europe that everyone knows and loves) such as Guadaloupe, Guyane, Martinique, Mayotte, New Caledonia, Saint Martin and er...South Kensington!

Well why not?

After all, the French president François Hollande has just appointed TV environmentalist, journalist and miffed  Europe Écologie-The Greens presidential primary candidate Nicolas Hulot to the post of "Special envoy to protect the planet".

So why shouldn't France have women from around the world battling it out to be crowned the country's latest Miss?

France's 10-metre tall Christmas tree - made from chocolate

You have to hand it to France's chocolatiers. They really know how to grab the headlines with a feel-good story.

After the recent launch of a boat built entirely of chocolate, comes the seasonal tale of a 10-metre Christmas tree completely made from what else but chocolate.

A choco-holics delight!

Patrick Roger's 10-metre high chocolate Christmas tree (screenshot from YouTube video)

The difference this time around though is that it's not only an architectural masterpiece, it's also designed to be savoured as it'll be used in France's annual Téléthon on public television and radio next weekend which raises money for the muscular dystrophy charity, L’Association française contre les myopathies.

The creator of the tree is Patrick Roger who describes himself on his website as a "Chocolate artist, a sculptor of flavours" who treats chocolate like a raw material which he transforms into giant 80-kilogramme creations or wrapped sweets in metre-long boxes."

This time around though he has gone several tonnes better than his usual creations - four tonnes to be precise or around 800,000 bars of standard-sized chocolate as the national British newspaper, The Daily Telegraph helpfully puts it, for the 10-metre tree which took a month to build.

And unlike Georges Larnicol's boat which was made from "recycled decorative chocolate" past its sell-by date and consequently inedible, Roger's tree is definitely to be enjoyed...and devoured.

"In making the tree I also wanted it to serve a purpose," he said.

"People can make a donation - for example €50 - and they'll get an equivalent portion of chocolate," he explained.

"We'll gradually dismantle the tree according to the donations made and at the end of the 30 hours (of the Telethon) the goal is that nothing will be left over."

For those of you interested in getting their choppers around some of the delicious chocolate and contributing to a good cause to boot, you'll have to make your way along to Roger's factory in Sceaux in the southern suburbs of the French capital at some point during the Téléthon (from 6.00pm December 3 until midnight December 4).

Alternatively if you're looking for a mouthwatering Christmas present for your loved ones, you could always check out his website.

In the meantime here are a couple of videos the first from the Daily Telegraph reporting on the creation of the tree and the second, funkier version (in French) featuring a longer interview with Roger himself.




Patrick Roger crée un sapin de 10 mètres en chocolat pour le téléthon sur doctissimo.fr