Sexy "blow job" commercial - soft porn, fun or simply sexist?

Smutty probably isn't the right word to describe the latest advertising spot that went online just a week ago and is, according to the national daily Libération, under attack from some French feminists for being sexist.

(screenshot of 11footballclub commercial)

Soft porn would be nearer the mark as once again a company is creating a stir by using that age-old advertising tool to sell - sex.

It's for 11footballclub, a French online store specialising in football garb - mainly the sort you can wear - and which is planning to open its first retail outlet shortly in the western French city of Nantes.

Time then for a spot of publicity - anything will do, as long as it gets the company noticed and everyone talking about it.

And the commercial certainly does that.

It features a sexy (of course) red headed woman on her knees apparently - so the ambiguity of the camera angle would have you believe - about to give a man oral sex.

Of course that's what you're meant to think because as the camera pans out out you see that in fact she's helping a customer try on a pair of shoes.

There are the customary sexual groans and moans (because the shoes are too tight - naturally) , very little dialogue (after all who needs it in erotica) and mood-setting background music.

Highly creative - not.

It's meant to be amusing, as Benoît Defois, co-manager of the company told the free daily newspaper 20 minutes.

"The message of the ad isn't to denigrate women, but just to say we take care of our customers," he said.

"The next episode in the the series - which might run to four or five in total - could well see a man kneeling in front of a woman," he continued.

"We might release it just before the Euro 2012 (scheduled to take place in Poland and Ukraine from June 8 - July 1) to promote women's football."

Yes that would seem entirely logical.

The intended humour though isn't how one feminist group sees it.

For the Nantes-based "Collectif radical anti-sexisme et homophobie" (Crash) it's both sexist and offensive.

"We can't constantly laugh at sexism and machismo, when we know that a woman is raped every five hours in France," a member of the group told 20 minutes.

"If a black man were in the place of women, I don't think it would make many people laugh."

Judge for yourselves.

Mood's Smiley bracelets tipped to become fashion hit for French children

They've only been available since June, but already the buzz in France is that Mood's bracelets are set to become THE fashion accessory for the younger generation in particular this autumn.

Mood's bracelets (screenshot from website)

The bracelets, as described on the company's website, are brightly-coloured silicone bracelets, currently available in 10 smiley emoticons corresponding to different moods and available individually or in a pack.

As the free daily 20 minutes reports they're a "cheap, easy and fun way to express what mood you're in" and much to the surprise of their creators - two French entrepreneurs - they're already proving to be a hit.

And not just with teenagers as Florence Bougault, one those who came up with the concept explains.

"The idea came to Stanislas Henriot and me when we were thinking about all those emoticons that are being used in text messages and chat rooms and which we're very fond of ourselves," she said.

"They're aimed primarily at teenagers, but to our surprise we've seen a lot of mothers buying and wearing them or swapping them with their children."

Smiley (from Wikipedia)

Hardly surprising perhaps as the bracelets have had a healthy dollop of free promotion.

It has come in the form of this year's Secret Story - a French version of the TV reality show Big Brother, only different but by no means better - in which the candidates can (if you're watching closely) be seen wearing them.

And as the show, broadcast throughout the summer, has a daily audience of around 2.4 million viewers for its early evening slot, that's pretty nifty bit of product placement.

As if to emphasise that Mood's is a trend not just in the making, but fast gathering momentum, the French news website Melty.fr is also calling them the 2011 summer must-have among teenagers

And it should know what it's talking about as it's a site specifically aimed at teenagers and young adults.

In fact Google "Mood's bracelets" here in France and you'll soon come up with several sites and blogs talking about how they've already become the fashion accessory for summer and are expected to become all the rage as new ranges are introduced for the autumn.

Next up - coloured elastic bands as glorified fashion statements?

Whoops - they've already been and gone in the form of Sillybandz.

Sarkozy confuses Alsace with Germany

It's surely not the sort of mistake anyone in France would want to make in public, let alone the French president, Nicolas Sarkozy.

Nicolas Sarkozy in Truchtersheim, Alsace (screenshot from BFM TV)

But on Tuesday during his latest round of New Year's wishes, a slip of the tongue caused Sarkozy momentary embarrassment and brought about a somewhat hollow laugh, as the free daily paper 20 minutes described it, among those in the audience.

It happened in the town of Truchtersheim in the eastern French département of Bas Rhin in Alsace.

It's a region which borders Germany and one, which along with neighouring Lorraine, changed hands several times between the French and the Germans in the 19th and 20th centuries.

After the end of World War II Alsace once again officially became part of France.

Sarkozy was addressing an audience as part of his New Year's wishes, this time to the country's agricultural sector and those living in rural areas and he was talking about the difference in (agricultural) competitiveness between France and Germany.

"I can accept that it's difficult to compete with China and India but not with Germany," he said.

"And I'm not saying that just because I'm in Germany ('Allemagne" in French)...er I mean Alsace," he quickly corrected himself before, as a blogger on the national daily Le Monde wrote, "He tried to make light of his mistake."

Lapsus : Quand Sarkozy confond l'Allemagne et l'Alsace Vidéo LCIWAT sélectionnée dans Actualité

Humour perhaps that wasn't necessarily in the best of taste as he made a reference to the programme he has put in place to provide more suitable care for those suffering from Alzheimer's.

Too late though for making light though.

Too late though.

The deed had been done and the moment recorded...for doubtless wider distribution on the Net.

As the weekly news magazine L"Express reminds readers, 2010 was certainly a rich one in terms of slips of the tongue most (in)famously perhaps European member of parliament Rachida Dati's "inflation-fellation" blunder during a television interview.

But confusing Alsace and Germany, although at first sight appearing a trivial mistake, and certainly not an intentional one is (to say the least) "unfortunate given the history of the region."