This weekend sees the launch in France of the country's first gay reality TV programme - Zhoom.
On Saturday nine contestants aged from 18-30 will be unveiled in a show whose format is described as "original" but which might be more than vaguely familiar to viewers who've already had a taste of what other reality TV shows have to offer.
Adrien, Dany, Florian, John, Lucas, Marvyn, Remy, Sébastien and Tybo will be split into two teams living in separate houses and who'll compete "in games of agility, speed and general knowledge" according to blurb on the official website.
Their goal is to win immunity to avoid elimination and the whole shebang will be overseen by the programme's host, Carlo Sata.
"Strategies and seduction" (hardly a first) are the promised ingredients to spice up the show.
It was perhaps only a matter of time before Pink TV, France's only gay channel, jumped on the reality TV bandwagon that seems to have become a mainstay of television schedules ever since Loft Story first hit viewers' screens back in 2001.
A quick flick of the remote control proves there's apparently no letting up in the trend.
Addicts can currently enjoy Secret Story, France's answer to Big Brother only more downmarket if that were possible (although it was recently challenged for that "accolade" by W9's tasteful offering Dilemme).
It'll reach its climax in a couple of weeks but it has apparently been so successful that a fifth season is promised for next year.
After it ends its time slot will be filled by a new programme, "Qui veut épouser mon fils ?" ("Who wants to marry my son?").
Meanwhile the tenth season of Koh Lanta (Survivor) is in full swing and there's also a series of the French version of MasterChef hogging a weekly chunk of prime time viewing.
Back to Zhoom though.
Zhoom, la nouvelle télé-réalité gay de Pink TV
envoyé par minou60300. - Futurs lauréats du Sundance.
The show was shot back in June and will be airing the first of its eight 50-minute episodes at 11.00 pm local time on Saturday.
It'll be broadcast simultaneously on Pink TV - a cable and satellite channel only available to those who subscribe - and Zhoom TV on the Net which will provide an X-rated version.
And the winner is....
Mexico/Guatemala [Travel writing reformatted for Instagram]
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I’ve taken some of my old travel essays and mashed them into an
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