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Tuesday 6 October 2009

McDonald's at the Louvre - quelle horreur!

The Louvre in Paris is about to get a new neighbour, as the US fast food chain, McDonald's, plans to open an outlet in the underground mall (Carousel du Louvre) at the approach to the museum.

And "Quelle horreur" seems to be the response from many according to a report in Britain's Daily Telegraph.

Any trip to France of course means enjoying some of the fine grub for which this country is rightly proud.

France even has an application pending with the United Nations Educational, Scientific and Cultural Organisation (Unesco) to honour its cuisine.

But if you think the French take a traditionally dim view of US culture and especially its food and drink, think again.

Yes it might well seem to some a little incongruous having such a symbol of modern "culture" right next to a temple of art, but Starbucks is already in the Carrousel du Louvre.

Then there are the facts and figures for McDo's (as it's called here) that speak for themselves.

There are over 1,000 outlets here already. In fact the one opening within waddling distance of the museum will be its 1,142nd as it celebrates 30 years of business in France.

And besides why should the Louvre be spared the same fate that has already "befallen" other prestigious French sites such as the place du Capitole in the heart of Toulouse?

McDonald's, place du Capitole, Toulouse

The French clearly love burgers. McDonald's itself opened 30 new outlets last year and collectively its eateries reportedly pulled in 450 million customers making it the company's biggest market outside of the US.

The country even has its own fast food restaurant chain (although it started life as Belgian) in the shape of Quick, with over 300 restaurants.

And get this.

In last week's episode of the reality television game show Koh Lanta, the French equivalent of Survivor, what did the two contestants who won the reward challenge get as their luxury?

Yep you've guessed it. Burger and chips in the middle of the jungle.

Oh well. Perhaps it's a lost cause and the French shouldn't be too snooty about McDo's setting up shop right next to the Louvre.

Make mine a Mona Lisa burger please - with French fries of course.

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