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Friday 20 March 2009

Religious programmes to carry Aids logo during Sidaction

Reverberations are still being felt here in France over the comments earlier this week made by the Pope when he rejected the use of condoms to fight Aids

Following the foreign ministry's criticism of Pope Benedict XVI's comments, now comes the turn of French television in a move which surely sends a clear signal as to the way many feel in this country.

Starting Thursday evening and finishing on Sunday is the annual Sidaction "weekend".

Sidaction is an organisation set up in 1994 which aims to raise money and awareness of HIV-Aids.

The annual event is a time when many national television channels carry the logo of the organisation throughout the entirety of their programming and a number to call to make donations.

With the exception that is, of the religious broadcasts on public television on Sunday morning.

But this year will be different, according to a story on the website of the weekly news magazine, Le Point.

It says that the number two at French public television, Patrice Duhamel, has also asked for the logo and number to appear on-screen during the retransmission of ALL the religious programming - including that of the Catholic Mass.

"It's a collective decision that has been taken," France Television confirmed to the site of 20minute.fr although it was reluctant to make a direct link between the Pope's remarks and the change that will take place for the first time.

As usual, France 2 will also broadcast a special two-hour variety programme during prime time viewing on Saturday evening featuring a host of celebrities from the world of French music and cinema.

In total 11 television channels both private and public will carry the logo of the Sidaction on-screen throughout the entirety of the programme schedule, including TF1, M6, Canal+, Arte, W9, and LCI.

In addition five national radio stations will carry message telling listeners how to make donations and provide constant reminders that it is Sidaction weekend.

Over 4,000 volunteers will man the 'phone as people call in to make their pledges and there are 350 events planned up and down the country to raise money in support of Sidaction this weekend according to Le Point.

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