Incomplete faction: French mobile operator Orange to launch a new service "guaranteeing bugs"

After France's largest mobile 'phone operator and Internet provider, Orange, treated its 28 million users - and then some - to a total 12-hour blackout from Friday afternoon until the early hours of Saturday morning, the company says it has hit upon a new marketing strategy.

It has promised to increase its current list of easy-to-navigate and simple-to-understand subscriptions with a new limited-availability only offer.

(screenshot from Orange commercial)

Called "Way-you-go" it will apparently guarantee a minimum service to mobile 'phone users at a maximum price, ensuring that subscribers have absolutely no service for at least 12 hours every month at a time which the company promises will be "totally at random" and "most inconvenient".

"It's the future of telecommunications," says a release on the company's website, issued at the same time as an apology for the bug that hit the France Telecom subsidiary and thereby guaranteeing that nobody would be able to read it.

"Friday's crash was such a success and touched so many people that we've decided to make a regular thing of it."

In addition the company says it plans to launch a new "Up yours" subscription for customers taking advantage of its combined mobile 'phone and Internet offer to "ensure that we are able to continue to provide the kind of service our customers have come to expect."

"We'll also be transferring our helplines to non French-speaking countries just to make certain that anyone having problems will have as much difficulty as possible finding someone who can provide them with an immediate solution."

Full details are expected to be released by the end of the month.

Pure genius and surely proof, as Orange said in a recent advertising campaign, that it is only satisfied, "when able to offer a service the customer appreciates."

rnet provider, Orange, announces a new bug-laden service for customers.