Belgian commercial to launch a high quality TV channel - simply "Push to add drama"

It's another one of those videos that has gone - sorry, here's that word again - viral; a Belgian commercial promoting the launch of a new channel, TNT.

The idea was simple enough.

In the words of the channel; a big red button was placed in the centre of a small town in the Flemish-speaking part of the country with a sign saying "Push to add drama".

Push the button to "add drama" (screenshot YouTube video)

Some passers-by took the bait and did exactly that.

And what happened next was something like Candid Camera meeting a flash mob.

A brilliant commercial, cleverly effective as some viewers have commented?

Or a terrifying load of junk?

Either way, it has certainly grabbed the Net's attention - not to mention that of the poor individuals caught up "in the action".

How would you have reacted?

And what do you think of it.

Oh yes - the text in is English and the action is...er "universal".