French international Olivier Giroud poses for gay magazine - so what?

The times they are a-changin' - not much, but just a little - when it comes to homosexuality and homophobia in the so-called Beautiful Game in France.

This month's cover of the gay magazine Têtu features the country's leading goalscorer this season, French international Olivier Giroud.

Olivier Giroud (Têtu magazine)

And the 25-year-old didn't only agree to quite literally get his kit off (well some of it) to pose for the camera, he also gave an interview in which he said he  "would be delighted if his gesture could help change the mentality of some involved in the game."

"I don't see any difference between a gay person and a straight one," he told the magazine, whose readers had already voted him the game's sexiest player back in January.

And he saw no problem in posing for Têtu which he described as "a magazine just like any other".

All right so, the world of (French) football probably isn't going to change dramatically because Giroud strikes a few topless poses and appears comfortable saying something others involved in the game wouldn't, won't or can't.

But surely it sends out all sorts of positive signals.

After all not only is Giroud a French international (with three caps so far and recently named by coach Laurent Blanc as a member of the provisional squad to take part in Euro 2012), he's also part of this season's championship winning team Montpellier and was Ligue 1's leading goal scorer.

He found the back of the net 21 times - equal with Paris-Saint Germain's Brazilian-born winger Nenê.

But as fewer of his goals came from the penalty spot (just two compared to Nenê's nine) it was Giroud who was "crowned" the Ligue's top scorer.

http://www.leparisien.fr/sports/l1-olivier-giroud-termine-meilleur-buteur-20-05-2012-2008081.php

Homosexuality is still very much a taboo subject in football in France and in spite of campaign to combat it, homophobia remain an integral part of the mindset.

On more than one occasion Montpellier's team owner, Louis Nicollin, has made blatantly homophobic statements.

In 2010 amateur football club FC Chooz refused to renew Yoann Lemaire's contract after he came out even though the mayor of the village in eastern France had signed the "Charter against homophobia".

And in the 2011 book "Sexe football club" a top-ranked player, on condition of anonymity, described to journalists Bruno Godard and Jérôme Jessel the difficulties involved for him in coming out publicly and how widespread homophobia was in the game.

Good for Giroud.

Good for football.

"Sexy fingers" video for the rapid finger prick HIV test

It was only released a couple of weeks ago, but already a new HIV prevention video in France is creating the anticipated stir on the Net.

Sexy fingers (screenshot from video)

While YouTube has slapped a "potentially inappropriate content for some users" warning for those thinking about watching the video and requiring them to verify that they're adult enough by signing in first, the French-based video sharing website Dailymotion seems to have no such qualms.

As Laetitia Reboulleau writes in the French edition of the monthly women's magazine Marie Claire reactions to "Sexy fingers" video have been mixed.

"There are those who find it 'shocking'," she writes, "while other simply fail to see the link between its content and the rapid finger prick HIV test."

Sexy fingers (screenshot from video)

Launched by AIDES, a French association involved in the fight against HIV and viral hepatitis, and created by the JWT advertising agency, the "Sexy fingers" video is part of a new campaign in France to promote the use of the rapid finger prick HIV test.

The monthly gay magazine Têtu describes the video as "simple, original and rather sexy, using animation throughout to show the various sexual activities that can be achieved with just one finger."

And that's the link to the rapid test according to Floriane Cutler, AIDES director of communications.

"We want to create a buzz to make people realise how easy it is to be tested," she says.

"It's a video for everyone and while it's making the point that the test is a simple one, it's only meant to be show a 'tendency' (as in a pregnancy test) and not a definitive result," she adds.

"Of course it should be followed up by a proper HIV test."

Sexy fingers (screenshot from video)

Alongside the video there's also a website with an Android application allowing users to play a game, all clearly aimed at a younger generation.

And it's being backed up by an AIDES campaign this summer to offer finger prick testing by specially-trained volunteers in nightclubs and bars, initially in the French capital and then later across the country.

As far as the association is concerned it's meant to make getting the test almost as familiar as talking about sex in the first place.

But, as Reboulleau points out in Marie Claire, there are those who question how people will react to being given the news that they've tested positive in front of their friends.

Sexy fingers (screenshot from video)

Back to that video though, and whatever you think of it - whether it works or misses the point entirely - it's good to see the folk at YouTube taking a stand on the moral well-being of those who it deems potentially inappropriate viewers.

Since when has a campaign encouraging people to get themselves tested warranted a warning - no matter how suggestive it might (or might not) be?


Sexy Fingers (2011) par AIDES-association