Renault's same-sex marriage commercial

Some might consider Renault's latest TV spot to be commercialising the issue of same-sex marriage, others would probably say it's another step in making it socially acceptable in France even if it's not legal - yet.

Maybe both are right, but in any case it seems that the French car manufacturer has come up with a clever idea to keep its Twingo campaign going in a way which is bound to appeal to a generally younger, hipper and more progressive-thinking consumer.

Combining humour, social mores (not to be too pretentious) and a sometimes predictable punch line, the Renault Twingo campaign, in its different forms, has been running for a couple of years.

There are three new spots currently airing on French television, including one featuring same-sex marriage.

A young woman and her father are making their way to the town hall. It's the big day obviously; the wedding.

They enter the room where the ceremony is scheduled to take place and see the groom waiting for them to make the traditional walk with the father accompanying the bride.

Except this is a Renault commercial and things are never quite as they seem.

As they reach the groom, the young woman smiles and says, "Congratulations papa," before kissing him and going to sit down while he steps up to marry his man.

Ah.

Yes all very light-hearted, politically correct (heavens that'll offend some) and in keeping with a campaign that is up-to-date in its thinking or even ahead of its time: the "drag queen", the "strawberry condom" and the "sexy poster" (click on the titles to see them and here for a brief explanation in English) have all been used in recent years.

The latest is again just 30 seconds long or short, but - forgive the pun - spot on, especially if you support same sex marriage, which still isn't recognised in France.

There again as Renault says in its oh-too-clever strap line "Times change. The Twingo too."

Renault's hip and progressive TV spots

Over the years Renault's Twingo advertising campaign has included several very clever television spots that have, in a simple way, challenged viewers' expectations of what is going to or is supposed to happen.

There was the "drag queen" spot in which a 20-something pulls up in his friend-filled Twingo in front of a trendy nightclub.



There's a queue waiting at the door, including several drag queens.

(Meaningful) looks are exchanged between one of them and the young man until the latter shouts over,"Papa can you help us get in?"

Then there was the "strawberry condom" commercial featuring two women in a car; a grandmother and her granddaughter.



As the older woman parks, the younger woman's 'phone starts ringing and in her attempts to scrabble around in her bag to find it, she upsets some of the contents of the bag on to the floor.

Among the items that fall out is a conbdom which the grandmother picks up to inspect.

"Sophie," she says questioningly.

"You like strawberries now?" and laughing she tucks it into the pocket of her blouse.

And there was a commercial which saw a mother and daughter driving and as they stop at a traffic light the mother spots a poster featuring her scantily-clothed daughter.



"What," she exclaims.

"You've found a job and you didn't tell me.

Don't you just love the commercials for the Renault Twingo?

Renault Twingo - France's most-stolen car

So you might be thinking that those big, showy luxurious cars are the ones thieves find most attractive.

Think again!

Because according to a study released by the weekly car magazine Auto Plus, it's a much humbler vehicle that tops the list of France's most-stolen cars; the Renault Twingo I.

Renault Twingo I (from Wikipedia, author Rudolf Stricker)

"A popular car that can be found everywhere and is easy to break in to," is how the magazine describes the car, which finds itself at the top of the list for the third consecutive year; a list which was compiled based on data supplied by car insurance companies and banks.

Second spot goes to another small car, the Smart Fortwo, which, according to Sandrine Darré who conducted the study, "Is also easy to break in to and whose parts could easily be sold for a high price on the black market."

Rounding off the podium is another Renault in the shape of in the shape of the Mégane 2.

It's perhaps not so surprising to find the French car manufacturer so well represented given the fact that it also places well among the country's top-selling cars with several different models.

The highest-placed top-of-the-range car was the Porsche Cayenne, just missing the "podium" in fourth but which Dorré says attracts another kind of thief (obviously) and for quite different reasons.

"The Cayenne is much more likely to be stolen by an organised crime network," she said.

"For example if there's an 'order' from abroad. But it's also used much more in committing other crimes such as robberies and that's why it's ranks so high in the poll."

Of course the figures are not purely based on the numbers of cars stolen.

If that were the case then the Cayenne would probably not figure on the list as it sales are far lower than other more popular cars.

Let's face it, how many people can afford (to buy) one?

Instead the ranking is calculated individually for each model on a ratio of cars stolen for 100,000 insured; 245 for the Twingo and 169 for the SmartFortwo.

There's also some good news in the study.

The number of cars stolen in France was at a 30-year low in last year at 121, 521 or 332 a day.

But Dorré warns the trend could be reversed in the coming years as "electronic theft" whereby thieves can use equipment to counter inbuilt security measures such as the immobiliser, become more widespread.


Palmarès des voitures les plus volées en 2010
envoyé par BFMTV. - L'actualité du moment en vidéo.