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Friday 14 October 2011

Friday's French music break - Magic System, "La danse des magiciens"

Friday's French music break this week is by a group from Côte d'Ivoire that have made quite an impression in recent years on this country's charts and, just as importantly, its dance floors.

Magic System (screenshot from "La danse des magiciens")

Magic System's "La danse des magiciens" will likely have you pumpin' and a groovin' no matter what your age.

It's the third track to be released from their latest album "Toutè kalé (to date they've released six) and proof once again that the quartet can churn out tunes that make you wish you were still young enough to "shake your stiff" (sic) (some of you might still be).

They formed back in 1994 when they were an eight-piece set up (having come from an even larger group of apparently more than 50 members)

But even with (just) eight members, according to their website, the group was just too large for any producer to be interested in signing them and three years later they split in half.

While A’salfo (Salif Traoré) , Manadja (Adama Fanny), Tino (Étienne Boué Bi) et Goudé (Narcisse Sadoua) kept the name Magic system, the four others (now down to three) formed the group Les Marabouts.

They've never had the same crossover success as Magic System, but they're still worth listening to.

Anyway, back to Magic System. They've become synonymous with Zouglou, dance music from Côte d'Ivoire which has apparently proven to be a form of expression for the country's youth to describe the problems they have and the "ills of society": the Ivorian equivalent of rap perhaps.

That might well have been how the group started and was received back home, but once they made it big in France with the 2002 single "Premier gaou" commercial appeal seemed to be the key to success and the hits...well, they just kept-a-comin'.

Among them were "Bouger bouger" in 2005, "Ki Dit Mié" in 2007, "Zouglou dance" in 2008.

The latest in a long line of dancefloor hits, "La danse des magiciens" is nothing outrageously innovative and very produced - perhaps overly so.

The lyrics? Well they're an exhortation to dance - Zouglou style: quite rightly not exactly Pulitzer prize-winning material. but enjoyable, fun...and man, it makes you wanna move!

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